Longest-running protein powder ads on Facebook and Instagram (October 2026)
We scanned the public Meta Ad Library for protein powder in the US and ranked every active, on-topic ad by how long the advertiser keeps paying for it. Ads that run for months are the ones worth studying.
What the long runners have in common
The most common named opening is bold claim and the most common named angle is authority credential. 0% show a price, 22% lean on social proof, 0% offer a guarantee and 11% push urgency.
Hook type
Primary angle
Format
Top 9 by Winning Score
| # | Advertiser and opening line | Score | Days live | Hook | Angle | Format | Ad |
|---|---|---|---|---|---|---|---|
| 1 | Unjury- Medical Quality ProteinDiscover the best in nutritional support with our premium protein powder, expertly desi... | 71 | 670 | Bold claim | Authority credential | Video | View Unjury- Medical Quality Protein ad in Meta Ad Library |
| 2 | Sarah WraggeOptimize Protein & Fiber Powder supports steady energy, balanced blood sugar, and lasti... | 66 | 203 | Bold claim | Other | Image | View Sarah Wragge ad in Meta Ad Library |
| 3 | ProDough ShopProDough Protein lets you make the best high protein yogurt without the sugar or artifi... | 65 | 148 | Bold claim | Other | Video | View ProDough Shop ad in Meta Ad Library |
| 4 | Everything EnvyWhere has this been all our lives?! | 61 | 154 | Question | Speed convenience | Video | View Everything Envy ad in Meta Ad Library |
| 5 | OrgainIf you've never found nutrition products you truly love, this is the place to start. | 56 | 152 | Problem callout | Identity belonging | Image | View Orgain ad in Meta Ad Library |
| 6 | Gio Steele with OrgainLooking for a protein powder that tastes smooth and checks all your boxes? Look no furt... | 53 | 71 | Question | Other | Video | View Gio Steele with Orgain ad in Meta Ad Library |
| 7 | PaleovalleyIf you’ve been waiting to try Paleovalley’s 100% Grass Fed Bone Broth Protein… this is ... | 49 | 96 | Audience callout | Price discount | Image | View Paleovalley ad in Meta Ad Library |
| 8 | PROMIX NutritionCalm cortisol and support gut balance with magnesium bisglycinate + 5B active probiotic... | 33 | 77 | Bold claim | Other | Image | View PROMIX Nutrition ad in Meta Ad Library |
| 9 | Jennifer Garner with KitchenAid#PretendCookingShow: Protein & Probiotic Smoothies. #KitchenAidAmbassador Today we are ... | 27 | 12 | Problem callout | Authority credential | Video | View Jennifer Garner with KitchenAid ad in Meta Ad Library |
Winning Score (0 to 100) = 45% run time percentile + 35% creative reuse percentile + 10% CTA strength + 10% copy clarity, among active ads that match the keyword. It is a longevity signal, not proof of ROAS. Data: public Meta Ad Library, scanned 13 Oct 2026.
Get this report for your niche, inside your AI agent
AdRadar is an MCP server for Claude, ChatGPT and Cursor. Paste one prompt and get the long-running ads, hooks and angles for any keyword and country.
Find the longest-running protein powder ads in the US and tell me which hooks and angles keep winning.$0.05 per scan after that. Credits never expire. Failed or empty scans are refunded.